The Real Story
This Page Is Not Really About Me.
It’s About You.
You Had the Guts to Do This.
You’re the brave soul who looked at a 40-hour work week and said, “I’d rather work 80 hours for myself than 40 for someone else.” That takes guts. Most people don’t have it.
Business owners are the backbone of this country. You employ people. You serve your community. You take risks nobody else will take. I think that’s extraordinary.
I’ve built multiple seven-figure businesses from scratch. I’ve helped hundreds of small business owners not just survive but actually thrive. I know what works and I know what wastes your time and money.
My job is not to run your business. You have that handled. Think of me as your Obi-Wan. I’m here to feed you the right information at the right moment, help you see around corners, and make sure the path forward gets a little clearer every single day.
One more thing. Business should be fun. If yours isn’t, something needs to change. And it can.
The Track Record Is Real.
This isn’t theory. It isn’t a course built from reading other people’s courses. Everything John teaches has been tested in actual businesses, with actual money on the line, in actual markets where real people live and work.
John founded The Customer Factory, an agency dedicated to one thing: helping local business owners go from survive to thrive. Not with smoke and mirrors, but with marketing that actually moves the needle.
He’s the author of The Booked Solid Chiropractor, the inventor of Social Publicity, and a speaker and mentor whose work has touched hundreds of businesses across the country.
When John says he can help you boom your business, he has a stack of evidence that says he’s done it before and will do it again.
Credentials & Accomplishments
- Founder of The Customer Factory
- Author of The Booked Solid Chiropractor
- Inventor of Social Publicity
- Multiple 7-Figure Businesses Built
- 13+ Years in Local Marketing
Weekly Business Mentoring — In the Trenches With Real Owners
John runs a hands-on business mentoring group that meets weekly with business owners to solve real problems in real time. Not the stuff in college textbooks — the actual nitty-gritty that comes up when you’re running a real business: personnel issues, marketing that stopped working, time management, administration, financing, managing staff, and everything in between. If it’s keeping you up at night, it belongs in the room.
Beyond the Business
The Man Behind the Boom
Married to the same incredible woman for more than 30 years. (Which is either a testament to love or stubbornness — probably both. She’d say the latter.) John and his wife have three adult children, all of whom work in The Customer Factory, making it a genuine family operation with a shared mission: help local business owners win.
Georgia Time at Tank Town USA
Afternoons driving tanks, shooting machine guns, and having a good old-fashioned Georgia time with the family. This is what winning looks like.
Author & Industry Voice
From creating books and magazines to speaking stages, John has been sharing hard-won knowledge with business owners for over a decade.
The Furry Board of Directors
The Nesbit household is also home to 4 cats and one very enthusiastic dog. John cannot promise that number won’t be higher by the time you read this. The cats have opinions about everything and the dog is convinced he runs the place. They may not be wrong.
Ready to Boom Your Business?
Stop guessing. Let’s talk about what your business actually needs.
Let’s Talk Business